Headless Commerce Rebuild for a Multi-Channel Retail Brand
SunAlgo helped a retail brand move from a rigid monolith to a faster headless setup that improved conversion and gave internal teams more control over the storefront.
Overview
A growing retail brand was constrained by a monolithic commerce stack that made campaigns slow to launch and peak traffic risky. The team needed more flexibility for merchandising and better performance without losing core operations continuity.
Challenge
- • Marketing launches depended on engineering for too many content and merchandising changes.
- • The storefront slowed noticeably during peak periods, hurting conversion and support volume.
- • Inventory and order flows across channels were difficult to reconcile in near real time.
Approach
- • Separated the storefront experience from core commerce services so teams could iterate faster.
- • Streamlined API and caching behavior around category, cart, and checkout flows.
- • Rolled out the new stack in phases to limit risk during major promotional periods.
Outcomes
- • Improved storefront speed and gave the marketing team more release control.
- • Reduced friction in the highest-value conversion paths.
- • Set the business up for broader channel experimentation without compounding technical debt.
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