Retail & E-Commerce
Mid-Sized Companies

Headless Commerce Rebuild for a Multi-Channel Retail Brand

SunAlgo helped a retail brand move from a rigid monolith to a faster headless setup that improved conversion and gave internal teams more control over the storefront.

Client
Multi-brand retail operator
Region
North America
Timeline
20-week phased launch
Services
Web Applications, API Development, Performance Tuning
Headless Commerce Rebuild for a Multi-Channel Retail Brand

Overview

A growing retail brand was constrained by a monolithic commerce stack that made campaigns slow to launch and peak traffic risky. The team needed more flexibility for merchandising and better performance without losing core operations continuity.

31%
Conversion lift
58%
Faster page loads
3x
Campaign launch speed

Challenge

  • Marketing launches depended on engineering for too many content and merchandising changes.
  • The storefront slowed noticeably during peak periods, hurting conversion and support volume.
  • Inventory and order flows across channels were difficult to reconcile in near real time.

Approach

  • Separated the storefront experience from core commerce services so teams could iterate faster.
  • Streamlined API and caching behavior around category, cart, and checkout flows.
  • Rolled out the new stack in phases to limit risk during major promotional periods.

Outcomes

  • Improved storefront speed and gave the marketing team more release control.
  • Reduced friction in the highest-value conversion paths.
  • Set the business up for broader channel experimentation without compounding technical debt.